Customer satisfaction and loyalty are the most important factors that affect the automotive industry. On the other hand, Customer service can be considered as an innate element of industrial products.
Customer Expectations: Customer Satisfaction - Customer Expectations Essay For what is a customer expectation, is the belief about the service or delivery that serves as standards or reference against which performance is judged or not satisfactory to a customer.
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Measuring Customer Satisfaction Essay. Running head: MEASURING CUSTOMER SATISFACTION Measuring Customer Satisfaction James Brown Keller Graduate School of Management Quality Management GM588 Professor Robert Lee Mar 20, 2011 Measuring Customer Satisfaction As we move into a huge global business environment we find that the need has become much greater to measure and track customer satisfaction.
Customer satisfaction is an abstract concept that basically measures the degree to which the products or services of a business meet consumers' expectations. Factors that can affect consumer.
Therefore, in order to understand the impact of the customer satisfaction on the brand loyalty, proper selection of the research philosophy, approach, strategies and design is mandatory. In order to conduct the research, positivism philosophy, deductive research approach, descriptive research design and interview and survey strategies is selected ( Osborne, 2010).
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The importance of customer satisfaction cannot be overemphasized, and no amount of sales savviness can ever make sacrificing customer satisfaction or service worthwhile. That’s because loyal customers tend to yield ten-times more than the customer value of their first purchase over the long term, according to the White House Office of Consumer Affairs.